Start with a well-defined plan and processes Company email list. When you want to use social media. Corinne’s advice is to look at the conditions first. “what is your goal? For whom are you going to use which channel. And why? Do you have enough time. Capacity. And budget to do it. And who is in charge of it? Just doing it because ‘everybody is doing it’ is not a good reason.” corinne also gives great advice to help you stay organized. And execute on your plan. “schedule all of your activities in a calendar and work it out for two weeks ahead of time. At least. Have control over who is doing what. Like writing and creating content. Who is taking pictures. Making movies. Etc. Who is going to monitor all the activity of your company online? Who is going to take care of online complaints and questions? Make rules for your pages if necessary.” i have been talking about media convergence for some time as the most appropriate way to design a digital marketing strategy Company email list.
Media convergence is based on the Company email list fact that if we want to reach our audience we need the best combination of paid. Owned and earned media . It is the way to always be present. Being in each of the moments in which the user passes from one stage to another of the marketing funnel (awareness. Consideration. Action and advocacy). The following graph is a good summary of the explanation of media convergence plus purchase funnel or marketing funnel. Which i have just commented on. On the left we can see the marketing funnel and on the right the different media. With an example of selecting the most suitable channels for a strategy. Defining a strategy for each stage of the marketing funnel allows us to align our marketing efforts to achieve the objectives set. This is clear to us after understanding media convergence Company email list.
But. What does this accompaniment implicitly carry throughout the funnel Company email list? Why should we be present in all the places where our audience is? What do we want? We are trying to create a path that guides our audience to the goal defined in the strategy. And our job is to make that path as easy and direct as possible for the user. To know if we are doing it correctly. We have to be able to see the context. To see the global picture of our strategy and each of the paths (actions) that we have created. Globally . We have the graph from the beginning of the post to give us this image. But we must ask ourselves more questions : do all the paths we have created point where they should? That is. Does each of the actions have a beginning and an end? And above all. Does that end of the action take users to a page where you can accomplish the objective set without 'distractions'? And if we analyze each of these traffic flows Company email list.